Decide first. Build only what earns a GO.
A clear ladder: start free, get a governed verdict for a fixed fee, then plan and build only what survives it. You're never committed to the next step until the last one earns it.
Where are you starting from?
Pick the statement that sounds most like you and we'll point you to the right starting point.
The full path
Designed to work in sequence — but you can enter at any stage.
AI Opportunity Audit
Know where AI fits — before you spend a cent.
Answer 14 questions about your business and get a personalised AI Opportunity Score with three specific opportunities, ranked by impact and effort. Grounded in your actual operations, not generic advice. The free first step.
Start the free Audit →What you walk away with
- Your AI Opportunity Score (0–100) with readiness breakdown
- Three named opportunities, ranked by impact and effort
- A 90-day starting plan calibrated to your team
- Instant — no call required to begin
Ideas Lab
An honest GO, FIX or STOP — in five business days.
Bring one decision. It goes through a governed panel of competing AI models, with success and kill criteria you sign up front and a full audit trail. You get a clear verdict you can defend — even when the answer is STOP. A$750 fixed, no GST, no upsell.
See how the Ideas Lab works →What you walk away with
- A signed pre-commit sheet — criteria locked up front
- A competing-model panel with adversarial review
- A Decision Pack with the verdict and dated audit trail
- A 30-minute debrief call
AI Roadmap Sprint
Got a GO? Turn it into a 90-day plan.
A focused engagement that turns a GO into a sequenced, practical roadmap — what to build, in what order, and why — with tool recommendations matched to your stack and a change plan your team can actually follow. No generic framework.
Learn more →What you walk away with
- Process mapping across operations, sales, and marketing
- AI tool evaluation matched to your existing stack
- A 90-day phased implementation roadmap
- A 30-day post-delivery check-in
Build & Operate
When it's worth building, we build it — or spec it.
Implementation, automation, content systems, and the infrastructure to host them. Scoped in writing before we start, built on the tools you already use, documented and handed over. Not ready to outsource? We hand your team a buildable spec instead.
Learn more →What you walk away with
- Written scope before any build begins
- End-to-end build, integrated with your stack
- Documentation and training — the work is yours
- Or just the spec, if you'd rather build in-house
Executive AI Operator Program
A 6-week 1:1 coaching program for CEOs, founders, and GMs who want to operate AI as a personal productivity tool — without handing their data to a third-party app. No procurement process. Typically bought personally by the executive. From $5,500.
Learn more →How every engagement starts
Whichever rung you start on, the first step is the same.
Free Clarity Call
15 minutes. We ask questions, listen carefully, and tell you honestly which step is the right starting point for where you are now.
Scoped engagement
We define exactly what we will deliver, how long it will take, and what we need from you — before any work begins.
Delivery and handover
You receive the output: a score, a verdict, a roadmap, or a live build — always documented, always yours.
Not sure where to start?
Start with the free AI Audit, or book a 15-minute Clarity Call. We'll tell you honestly where AI fits and which step is right for you — no commitment required.