Before you spend real money on AI, get an honest verdict.
Bring one decision. We run it through a governed panel of competing AI models with criteria locked up front — and give you a clear GO or STOP, with the full audit trail. A real person is accountable for it — not a chatbot, and not a course.
Everyone's selling you AI. Nobody's telling you what's worth doing.
Every vendor is paid to say yes. A National AI Centre-commissioned 2024 index found that 78% of surveyed Australian business decision-makers believed they were implementing AI responsibly, while only 29% demonstrated that level in practice. The confidence gap is exactly why consequential decisions need evidence, dissent and accountable review.
A consultant who only ever says “build it”
They make their money on the build, so the answer is always yes. You never hear the one verdict that saves you the most: don’t.
One AI’s confident opinion
A single chatbot gives you one fluent answer and no dissent. Confidence isn’t the same as being right — and you can’t put it in front of your board.
An A$50k build you can’t justify later
Six months in, someone asks why you chose this. If the decision wasn’t documented up front, you’re defending a gut call with hindsight.
Moving goalposts
Success gets redefined to match whatever happened. Without criteria locked before the work starts, every project can be spun as a win.
A governed process. Not a hot take.
The same four-stage process runs on every decision — so the verdict is trustworthy by construction, not by reputation.
1 · Lock the criteria
→ Success is defined up front, not rationalised after.
2 · Convene the panel
→ You get a room of experts, not one confident voice.
3 · Adversarial review
→ The answer has survived being argued against.
4 · The verdict
→ A decision you can put in front of a board or a bank.
From question to verdict in days.
Start free, decide for a fixed fee, and only build once the verdict is GO. You're never committed to the next step until the last one earns it.
Answer 14 questions and get a personalised AI Opportunity Score with three opportunities ranked by impact and effort. Your starting map, at no cost.
Bring one decision. Five business days later you have an honest GO, FIX or STOP, governed by locked criteria and a competing-model panel, with the full audit trail.
Got a GO? We turn it into a 90-day plan scoped to your business — what to build, in what order, and why. No generic framework.
When it’s worth building, we build it — or hand you a spec your own team can run with. Live in weeks, with documentation and training.
The decisions the Ideas Lab is built for.
If a wrong answer would cost you real money or months of time, it belongs on the panel.
“Should we build this?”
An AI product, an automation, an app, a new tool. Before you commit a budget, find out whether it survives a governed, adversarial look — or whether STOP just saved you the spend.
“Is this vendor worth it?”
A quote landed, the demo looked great, the contract is in front of you. We pressure-test the business case so you sign — or walk — on evidence, not a sales pitch.
“Where do we start with AI?”
You know AI matters but not which bet comes first. We rank the options by real impact and effort so your first move is the one most likely to pay off.
Governed by a process. Owned by a person.
Every verdict runs on the same governed process — pre-committed criteria, a competing-model panel, adversarial review, an audit trail. But a process still needs someone accountable for the call. ProjxAI is run by an operator, not an outside adviser: someone who has owned a P&L and made the decisions, not just recommended them.
Anyone can run a few AI models against a question. The difference is judgement — knowing which answer to trust, what a CFO will actually approve, and when to say stop. The panel does the work; a real person interprets it and is accountable for the result.
“Most AI consultants will tell you what's possible. I'll tell you what's worth doing this quarter.”
— Michael Collicoat, founder
About ProjxAI →The first verdict the engine ever issued was STOP — to its own creator, on his own project.
He took it. The capital that single honest answer preserved is what funded this business. We're paid for the right call — not the green light.
A A$750 STOP that saves a A$50,000 build is the best money you'll spend this year.
AI Opportunity Audit
Answer 14 questions about your business and get a personalised AI Opportunity Score with three specific opportunities — grounded in your actual operations, not generic advice. The free first step before the Ideas Lab verdict.
- ✓Your AI Opportunity Score (0–100) with readiness breakdown
- ✓Three named opportunities ranked by impact and effort
- ✓A 90-day starting plan calibrated to your team
Practical AI guides for Australian business owners.
What you're probably wondering.
How much does it cost?
The AI Opportunity Audit is free. The Ideas Lab verdict is A$750, fixed — one decision, five business days, an honest GO, FIX or STOP with the full audit trail. Roadmap and build work is quoted after a GO. No GST (we’re not GST-registered), no surprises.
What if the verdict is STOP?
Then you hear STOP — and that’s the most valuable answer we sell. A A$750 STOP that saves you a A$50,000 build is the best money you’ll spend this year. We’re paid for the honest call, not the build.
Why a panel of models instead of one?
One model gives you one confident opinion and no dissent. Competing models, each with different strengths and blind spots, surface disagreement you can actually learn from. They’re cross-examined, the dissent is recorded, and a person interprets the result — so you get judgement, not just output.
What makes it “governed”?
Three things, all in writing: success criteria, budget cap and kill criteria locked before any work starts; an adversarial review where the case is attacked, not rubber-stamped; and a dated audit trail behind every verdict. It’s a decision you could defend to a board, a bank, or an auditor.
Where does our data go? Is this safe?
You choose which models sit on your panel, and we capture any data-handling preferences before the run. Australian data stays in Australian or agreed-jurisdiction infrastructure where possible, and we work within your Privacy Act 1988 obligations.
Got a decision worth getting right?
Start with the free AI Audit, or book a 15-minute Clarity Call. No sales pitch, no 20-minute discovery form — just an honest conversation about the call you're weighing.