Practical AI systems engineered by someone who's actually run a business — not just consulted on one.
Most Australian SMEs know they should be doing something with AI. Very few know where to start — or have time to figure it out while running a business.
A potential customer submits an enquiry at 9pm. Your competitors respond within minutes — automatically. You respond the next morning. The deal is gone.
Every week someone on your team spends half a day pulling numbers from four different platforms just to produce a report nobody reads closely.
You send a quote. The prospect goes quiet. Following up manually feels awkward, so you don't. A structured AI follow-up sequence doubles your conversion rate.
Your team — and your customers — ask the same 20 questions constantly. An AI knowledge base answers them instantly, consistently, at any hour.
These aren't hypothetical use cases. These are the workflows we build for Australian SMEs right now.
→ You wake up to a booked meeting, not a missed opportunity.
→ More quotes convert. Zero awkward chasing.
→ Every meeting produces clear next steps with no manual write-up.
→ Your team stops answering the same questions. Forever.
Every engagement follows the same structure — because it works. We start by understanding your business, not by pitching tools.
A structured assessment of your operations, data, and team readiness. We identify the 3 highest-value AI opportunities, each ranked by potential impact and implementation effort.
A 90-day action plan scoped to your business — not a generic framework. You get a clear sequence of what to build, in what order, and why.
Your first AI workflow, fully built and integrated with your existing tools. Live within 2–4 weeks. We train your team and hand over full documentation.
Ongoing optimisation, new capability every quarter, and a direct line to us when something needs attention. AI that grows with your business.
We don't work with everyone. We work deeply with businesses where AI can make a measurable difference fast.
AI content at scale, automated customer journeys, smarter ad performance analysis, and competitor intelligence. Built for operators who want to scale revenue without scaling headcount.
Consultants, accountants, agencies, and advisers. AI that handles proposal drafting, client communication, document processing, and knowledge management — so you bill more and admin less.
Builders, plumbers, electricians, and field service operators. AI that qualifies leads after hours, follows up on quotes, and keeps your admin running when you're on the tools.
ProjxAI was founded by a 30-year Australian digital operator — GM roles, P&L ownership, multi-million-dollar marketing budgets managed in-house across hospitality, B2B distribution, travel, and online services. Not a career spent advising businesses from the outside. A career spent running them.
The wave of AI services being sold into the Australian SME market right now is largely coming from people who've never had to make a P&L work. Smart engineers. Good marketers. People who build impressive tools for other people's businesses — but who have never been the person in the room when the vendor's invoice was bigger than the value delivered.
ProjxAI exists to close that gap. Production work for Australian SMEs, led by someone who's spent three decades shipping systems, owning budgets, and knowing exactly what a CFO will — and won't — approve.
“Most AI consultants will tell you what's possible. I'll tell you what's worth doing this quarter.”
About ProjxAI →Most Australian eCommerce businesses are measuring ROAS wrong — comparing it to the wrong benchmarks and making bad decisions as a result. Our free calculator takes your actual inputs and tells you exactly where you stand.
Pricing depends on the scope and complexity of your engagement. Get in touch for a no-obligation conversation — we'll give you a clear indication on our first call.
The Opportunity Audit delivers a written report within 48 hours. Your first live AI workflow is typically running within 2–4 weeks of starting a Pilot Build. This is not a 6-month engagement before anything happens.
We work with your existing stack — not against it. Most implementations use Make.com or Zapier for automation, Claude or ChatGPT for AI processing, and your existing CRM, email, and project tools. No rip-and-replace.
Australian data stays in Australian or agreed-jurisdiction infrastructure where possible. We work within your privacy obligations and can advise on the Privacy Act 1988 implications of each implementation. We do not build systems that create unreasonable data exposure.
No. We build and hand over complete systems with training and documentation. Your team doesn't need to be technical to use what we build. If something breaks or needs updating, we handle it.
No sales pitch. No discovery form that takes 20 minutes to fill in. Just an honest conversation about where AI fits in your business — and what it would actually take to get there.