Our enquiries from Google are falling. What happens next?
AI answers are replacing search results, and the businesses that get cited are not always the ones that ranked. We measure where you appear today in AI answers and in search, show what is changing in your category, and rebuild the parts of your website and content that earn a mention rather than a click.
What it is
For fifteen years the website’s job was to rank and be clicked. Increasingly the customer asks an assistant, the assistant answers, and the click never happens. The businesses that appear inside the answer are the ones whose pages state facts plainly, name the place and the price, and are cited by others. That is a content and structure problem, not an advertising one.
We start with a baseline: the fifty questions your customers actually ask, put to the assistants and to search, and where you appear. Then the plan: what to say on which page, what to publish, what to fix in the structure, and how to make the site readable by machines as well as people, including a plain file that tells assistants what you do.
This is for you if
- Enquiries from search have fallen and nobody can say why
- You want to know where you stand before you spend on content or ads
- You publish, or could publish, real answers to your customers’ questions
Not for you if
- You want a rankings guarantee
- You want paid advertising managed; we will refer you
- Your category is one where AI assistants do not yet answer; we will tell you if so
How it runs
- 1 · 2 weeks
Baseline
Fifty real customer questions, put to the assistants and to search. Where you appear, where competitors appear, and why.
- 2 · included
Plan
Page by page: what to state, what to publish, what to fix, in the order it will move.
- 3 · scoped
Change
The website and content changes, often through the content engine, priced on their own.
- 4 · quarterly
Re measure
The same fifty questions again. The number, honestly.
In writing, before we start
Three sentences that hold on every engagement. They are the method, written as promises.
The measure, the budget cap and the point at which we stop are set in the written scope before anything is billed. Nothing moves the goalposts afterwards.
Everything we build runs in your accounts and is yours: code, configuration, documentation and measurements. We hand over; there is no dependency on us.
If the pilot does not hit the measure we agreed first, we keep working at no further cost until it does, or we stop and say so in writing. You will not be sold the next step by the first one.
What you receive
- A baseline of where you appear in search and in AI answers today
- A comparison against the competitors being cited in your category
- A plan for your website and content, in priority order
- The changes that move it, scoped and priced
Questions
Is this SEO?
It overlaps. SEO earns a click; this earns a mention in an answer. The work that does both is plain, factual, well structured content, which is what we produce.
How do you measure appearance in AI answers?
By asking the assistants the questions your customers ask, on a schedule, and recording who they cite. It is a sample, and we say so; it is also the only honest measure there is.
Do you rebuild websites?
We change the parts that matter for being found and cited, and we will say when a rebuild is the right answer and when it is not.
What are your customers asking?
Give us ten questions they ask you and we will show you who the assistants send them to.
- 1A conversationFree · 15 to 30 minutes
- 2Your one thing, in writingFree · what, cost and saving
- 3You decideNo obligation
I would like AI to answer after hours calls and book the callback.